On the occasion of major renovation work, the Camille Claudel Museum decided to create a new visual identity for the museum and its communication. For a year, we worked hand in hand with the curator, Cécile Bertran, and her team to design an identity that resonates with Camille Claudel’s work, her history, and her femininity. From the logo to the signage, the museum’s publications, and its communication materials, the new visual identity unfolds a modern and coherent universe that carries Camille Claudel’s work with a contemporary perspective.

Camille Claudel is an essential figure in French culture. Popularized in part thanks to the 1988 film directed by Bruno Nuytten and dedicated to her—where she is portrayed by Isabelle Adjani—Camille has found a place in the hearts of the French. She is celebrated for her unique body of work, her pioneering role as a woman artist in a time that offered her very little opportunity, her passionate relationship with Auguste Rodin, the aura of her poet brother, and her tragic end confined to a psychiatric institution. Camille embodies the strength of passion and the creative energy of art. She sacrificed her heart and her life for her artistic vision.

Une œuvre à 360° Sculpture is a work with 360 different viewpoints; it compels the viewer to move around in order to appreciate every angle, every tone, every play of shadow and light. I would say that sculpture is an almost living art form — the work is never the same and reacts to its environment.
Camille Claudel understood this well. A piece like Abandon or The Waltz conveys this swirling energy. Like in love songs, it makes our heads spin.
For the Camille Claudel Museum, I decided to use this notion of circular movement to express the life, the work, and the artist all at once.

Video by Thierry Garcia.